Facing fierce competition from much bigger companies, this real estate services firm needed to get a foothold in the market.
RealtySoft had outstanding technology and a commitment to offering the best-value Internet solutions to real estate agents and brokers. But it was squaring off against much larger firms in a very dynamic market segment. KLynn worked with management to do the following:
- find a defensible market position,
- distill the essential value propositions to be associated with RealtySoft services,
- to develop a communications program to describe and project the company and the benefits of its products and services
- structure, recruit, train, and monitor a new telephone-based sales team,
- provide the copywriting for the company's ecommerce website, and all its marketing collateral.
These projects were staged to index to, and lead to, the launch of RealtySoft's new services. Today, RealtySoft is a recognized leader in high-functionality, high-value Internet solutions for the real estate market with clients all over North America.
