In the face of an industry slowdown, The sales team could get a lot of prospect meetings, but too few orders.
New Market Conditions Required a New Approach.
Perforex was the leading specialist in improving performance and improving profits in all types of process-intensive manufacturing operations. But in spite of their market-leading value, an industry downturn had substantially slowed their growth.
KLynn and the Perforex management team took a close look at the company’s existing sales process and identified several new approaches to converting new prospects into new customers. In a matter of months, Perforex services, branding, pricing and sales communications were restructured to stimulate growth. The results far exceeded initial expectations.
Perforex was purchased by the global consulting group of Pyory in 2007.
