Competitive pressure and a fast-changing market environment required Laurel Networks to bring the management team into alignment on a strategy that could win against companies like Cisco, Juniper, Redback, and Alcatel.
A Hard Look At The Facts & a New Positioning Strategy.
It only took two and a half days. KLynn and the Laurel Networks management team sequestered themselves behind closed doors to work through the KLynn “Challenge” methodology. This methodology quickly walks the client through every key aspect of their business. In the 2-1/2 days with Laurel, markets, products, distribution, competitive positioning and branding were all confronted and thoroughly argued by the team. The outcome was powerful - a new winning positioning strategy that addressed the current market conditions and an approach to the market that the entire team was able to get behind. Growth followed rapidly.
As a direct result, in 2005, ECI Telecom purchased Laurel Networks for $88 million, and formally renamed it as the Data Networking Division within ECI.
