"Organization and marketing issues were blocking the Cypra Media's growth in the rapidly expanding email marketing sector."
Cypra Media was having difficulties growing its sales and employee turnover was also creating problems. KLynn helped Cypra management do the following:
- Rethink the product marketing tenets behind Cypra Media's offerings
- Re-position and re-brand the company to better address market growth
- Re-organize the company's business units into a more appropriate structure
- Prepare sales collateral and web materials for telephone account management personnel
- Recruit and hire a VP of Sales
- Update the company's accounting practices and introduce a forecasting and budgeting process
- Provide interim management for Cypra's development unit.
Cypra Media is now one of the largest best-practice email service providers in Canada and has successfully transitioned its business into several new markets and more than doubled its size.
